While working as an animator at Nucco, we worked with diamond retailer DeBeers on this piece to explain their in-store gift wrapping process. To add more depth to the tutorial we including a narrative of a mother choosing and purchasing a gift for her daughter. These scenes were intended to encourage sales associates to see the bigger picture behind each purchase.

With illustrations from designer Jo Dertili, I added subtle character animation to the piece. These scenes were only short since the tutorial was the main focus but we put care into portraying the product accurately

These scenes were unfortunately cut from the final film but I remain very proud of the work the team and I did.