While at Nucco we worked with Merck to explain their process for testing and producing biosimilar pharmaceuticals. The aim of this video was to show their process in a transparent way to clear any confusion or distrust for these products.

The motion in this piece was a combination of random organic movement which we used on the particles, and the more sweeping efficient movements of the graphics. In each scene we had to make sure that while simplified, the processes we portraying were accurate so we worked closely with the client and remained open to feedback to ensure the final video was informative and correct.